The single ' Writing on The Wall ' by French Montana was hyped up before the rollout but when it dropped, it didn't get a good reaction despite featuring two very big names in Post Malone and Cardi B. It was the lead single from his latest album MONTANA.
Now a Twitter user has come up with a theory that French, his representatives or the label are manipulating streams on Spotify in order to put up decent numbers. @karlamagne noticed that the song was having a big surge on the Streaming giant when there was no evidence that the song would be doing this well — no real Shazams, no TikToks, no other viral moment. When they researched, they found out that the song was outside even the top 1000 on Apple Music so why the sudden jump on Spotify to #21 in the last few days?
See Tweet - They discovered after further research that the song was playing on the account of some users when they had not even played it once on their own. They found evidence of several Twitter users expressing how surprised they were to see the song in their played history, calling it a "hack" of their accounts to make the streams go in favor of French music.
More TweetThe Twitter user has noted that his thread is a only a theory with solid evidence but it still presents an interesting case. Is French’s label Epic Records trying to garner streams of the unsuccessful single with illicit techniques? French or his label are yet to react to the story.
This story was enough for 50 to troll the New York rapper over him allegedly trying to fake his streams:
https://www.instagram.com/p/B64NDGWnB99/