Nigerian artist Daniel Anidugbe, well known as Kizz Daniel, has asked his colleagues to stop chasing number-one songs on streaming services.
He advised them to focus on their craft, emphasizing that the popularity of most songs on specific streaming sites does not translate to other platforms.
“Leave social media algorithms, focus on your craft. Have you ever heard of a guy called Killer Mike, guess not … 4 times Grammy winner.
“Stop chasing number 1 song , it’s meh now = everything can be controlled…. Most of those songs numbers no dey correlate on other platforms… check,” he wrote.
In another post, Kizz Daniel clarified that he isn’t against the use of bots to boost streams as it’s a form of marketing but added that it isn’t for established artists.
He stated that his position wasn’t to shade his colleagues but to encourage rising artists to release their songs without fear of not gaining traction on streaming platforms.
“Farming isn’t a crime, it’s marketing … for placement and all …. But na for who get the money.
“We ain’t shading anybody here before una start, just tryna push the new generation to drop those hidden gems… I won learn,” Daniel wrote.
