Kanye West, arguably the most contentious character in hip hop of our generation, has returned with a new album, this time in collaboration with Consequence. The producer-rapper released the song in response to discussions about his'retirement from professional music', but it's unclear whether that will happen after this release or at all. For the time being, the tune is available for streaming!

The sample-based boom bap single has Kanye's imprint all over it, evoking sentiments of nostalgia and upliftment similar to those experienced by fans with prior releases such as 'Bound 2'. This, on the other hand, has a more restrained aural approach, with minimalism sustained mostly by a rhythmic groove. The lyrics revolve around being unapologetic about the artists' career trajectory (although Kanye has enough to be remorseful about!) and emphasize that the musicians had to do what they had to do to get rewarded in millions, as they are now.

Ever since Kanye put out the remix for Kendrick Lamar’s ‘Like That’, things have seemed rather quiet on the hype front for the rapper. A lot of fans were unhappy with Kanye’s self insertion into the beef, and to be fair to Kanye, did not hold Kendrick to the same standard for responding on behalf of Pharrell as well.

Still, it is undeniable that anyone that came close to the Kendrick-Drake feud did not fare well (except for Kendrick himself). This is true especially for rappers Rick Ross and Kanye West, both of whom were instantly overshadowed by the sheer quality of releases from the main event. Could this be one of the reasons behind Kanye’s retirement sentiment? Is the new release fighting through to be able to now reshape the narrative? Only time will tell.

Listen to Cons and Kanye’s latest collab below.