Launched on July 27, 2022, Google’s July 2022 Product Reviews Update finished rolling out on August 2, 2022. While it was expected to take anywhere from two to three weeks, the news of this algorithm update completion in just six days comes as a surprise to the SEO community.

Though some sites seem to have been hit harder by this algorithm update, there’s not really much talk about it in the industry.

As you probably know, Google has its ways and this update is a way of Google rewarding review sites that publish better content.

"Today we fixed a Search Console issue that affected many properties: we were reporting pages that are not indexed as being indexed. As a consequence, you might see a drop in your indexed pages in the Index Coverage report". - 12:58 PM · Aug 17, 2022·Twitter Web App

That also means review sites that fall short of value-added content are likely to see a drop in rankings.

Google has confirmed the May 2022 Core Algorithm Update rollout, which effectively means the season of volatile SERPs fluctuation is back. There has been a lot of chatter around an impending Google Core Update as it’s been six months since we last saw Google rolling out one. The last time Google launched a core update was in November 2021.

Though two product review updates followed this in December and March, the impact was limited to review sites.

We don’t like hate-mongering, and we see core updates more as an opportunity than a bane. That’s because, with core updates, Google is trying to make the search landscape a level-playing field by lifting the rankings of the sites that have done exceptionally well during a specific period of time.

While a few sites get the benefit, a few others may see their rankings being taken over. But that points out the need to update the content to match the new user intent and the updates in the industry they are in.